2012 GMC Lineup Highlighted in Real-World Community Projects

2012 GMC Terrain in Columbia SC

GMC loaned a 2012 GMC Terrain to a quadriplegic rugby team as part of producing its 2012 catalog. (GM Media)

Jim Hudson GMC, the #1 GMC dealership in the state of South Carolina, looks forward to the 2012 GMC lineup of trucks, vans, SUVs, and crossovers that will be arriving later this year.  When Columbia customers open the 2012 GMC catalog, which will arrive this summer, they will see the brand’s professional grade lineup doing real work in real-world settings.

GMC’s Sierra, Yukon, Acadia, Terrain, Canyon and Savana will be seen in a great variety of real-life community service projects such as towing a rainwater cistern on a farm in Florida, hauling historic yacht construction supplies and a 12-foot-wide metal sculpture in New York, transporting quadriplegic athletes to team workouts in Texas, and towing a livestock chute at a wild horse sanctuary in California.

“GMC vehicles help organizations and individuals across the country get work done every day, on projects that rarely get the attention they deserve,” said John Schwegman, U.S. vice president, GMC Marketing. “That is why GMC is providing vehicles to five projects that are making a positive impact in their communities.”

GMC provided short-term loans of:

  • Three Sierras and a Canyon to Geraldson Community Farm in Bradenton, Fla., for the delivery and installation of an innovative water conservation system;
  • Three Sierras and two Acadias to haul supplies for The Onrust Project in Schenectady, N.Y. The Onrust, five years in the making, is a replica of the first Dutch yacht built in America using authentic 17th century Dutch building techniques. When finished The Onrust will be a floating museum and classroom for teaching the early European history of the Northeastern United States;
  • Three Sierras, a Yukon and a Terrain to transport raw material and three metal-worked sculptures for public exhibit made along the Appalachian Trail at Harmony Ridge in Branchville, N.J., by renowned artist Robert Lobe. The 12-foot-wide tree sculptures were moved from Lobe’s studio space in Newark to Prospect Park in Brooklyn;
  • A group of GMC vehicles, including Savanas to Terrains, helped transport a U.S. quadriplegic rugby team, the Texas Stampede, and its equipment to and from workouts and scrimmages in Texas;
  • Sierras, Canyons and Yukons to help conservationists maintain the  American Wild Horse Sanctuary at Return to Freedom Ranch in Santa Barbara, Calif., by supporting daily ranch activities, as well as transporting materials.

“Hauling materials to build a 30-ton 17th century historic yacht is not for the lightweights. GMC vehicles are heavy duty, but handle like a Sunday drive in the park,” said Don Rittner, president of The Onrust Project. “When we had to move a ton of 400-year-old wood from the boat shed to the warehouse, the GMC Sierra made it seem like we were hauling toothpicks.”

The new GMC catalog also is the first to have digital interactive and social media components. There are embedded quick-response codes that allow smartphone users to access a custom mobile site with exclusive video about the vehicles and these community projects, and link to the GMC Facebook Community Projects tab enabling fans to learn more.

“GMC vehicles are helping us connect people to high-quality local food, increase market access for small farmers, and promote cost-effective water conservation measures in agriculture,” said Jacob Leech, acting executive director, Geraldson Community Farm.

GMC Dealers in South Carolina

Jim Hudson GMC is the #1 GMC dealer in South Carolina for sales in 2010, serving the midlands of South Carolina including Columbia, Sumter, Orangeburg, and Newberry.  Jim Hudson has served the area for more than three decades with a focus on complete customer satisfaction, a focus underscored by being named Best New Car Dealership in Columbia ten years in a row and counting.  Located at 7201 Garners Ferry Road in Columbia, Jim Hudson GMC carries a wide selection of GMC trucks, SUVs, and crossovers to choose from.  Jim Hudson GMC can be reached at (888) 377-4971 or by visiting their South Carolina GMC Dealers website.

GMC Sierra 2500HD and GMC Yukon in Columbia SC Best In Class

Truck Trend, the rough-and-tumble sister publication of Motor Trend magazine names GMC Sierra 2500HD the “Best in Class 2011 Work Truck” and GMC Yukon its “Best in Class 2011 Full-Size SUV” in its June issue. Sierra 2500HD beat out the Ford F-250 and Ram 2500 to pull out a two-way tie for the win alongside the Chevrolet Silverado HD, while the GMC Yukon tied with Chevrolet Tahoe as the two beat the Toyota Sequoia.

Truck Trend had high praise for GMC’s heavy duty truck, calling it the kind of truck “you’ll see on construction sites… expected to work hard and take abuse every day.” In terms of capability, they deem rear-wheel-drive regular cab Sierra 2500HD the best in towing capacity (17,800 pounds) and payload capacity (4,192 pounds).

In the full-size SUV category, Truck Trend cited Yukon’s efficient two-mode hybrid model that makes an EPA-estimated 20 city miles per gallon, active fuel management that deactivates four of Yukon’s eight engine cylinders when operating conditions permit in order to save fuel, available seating for up to nine passengers, and 8,200-pound towing capacity as competitive strengths.

“Despite their size and the hard work demanded of these vehicles, much effort has been put into making full-sizes more fuel-efficient, capable, and comfortable,” Truck Trend’s editors said.

GMC Trucks and SUVs in Columbia SC Available from Jim Hudson GMC

Jim Hudson GMC is the oldest GMC dealer in the city of Columbia, South Carolina, and is the #1 GMC dealer in the entire state of South Carolina for sales in 2010.  In addition to carrying the most popular GMC models, including the Sierra HD and Yukon, Jim Hudson also offers exceptional pricing on its entire inventory and backs it up with world-class customer service.  Located just minutes from downtown Columbia at 7201 Garners Ferry Road beside I-77, Jim Hudson GMC has been serving GMC truck and SUV owners for nearly 30 years.  For more information, call (803) 783-0110 or visit Jim Hudson GMC’s Columbia GMC Dealer website.

New Additions to GMC’s Denali Lineup in Columbia, SC Raise Its Profile

GMC Acadia Denali and GMC Sierra Denali HD

Mark Sundberg stands beside his GMC Acadia Denali and GMC Sierra Denali HD. (GM Media)

Columbia GMC dealer Jim Hudson GMC welcomes two new additions to GMC’s prestigious Denali lineup in 2011: the GMC Acadia Denali and GMC Sierra Denali HD. Acadia represents the first crossover vehicle to wear the Denali name, while the Sierra Denali HD expands on the light-duty version of the Sierra Denali pickup truck that has been available in Columbia for a number of years.

When Mark Sundberg of Seattle, Wash., made the winning bid for a 2011 GMC Acadia Denali at a charitable auction last year, he had a good idea of what to expect when he took delivery. Sundberg already owned a 2008 Yukon XL Denali.

“Everything about the Denali vehicles are done well,” said Sundberg, who traded in his Ford for a GMC in 2004. “They’re beautiful, nice to drive, quiet and luxurious, but not gaudy. I like the way they’re laid out on the inside and they have the amenities I want. They’re everything I want in a car.”

Sundberg isn’t alone. This past December, car buyers attracted to Denali’s distinctive blend of refined luxury and rugged capability helped GMC achieve its 15th consecutive month of retail sales increases, with sales up 30 percent in 2010. Denali accounted for 13 percent of GMC sales last year, an improvement of 20 percent over 2009, thanks in part to the addition of Sierra Denali HD and Acadia Denali.

“We love our Denali,” said Heather Skelly of Thousand Oaks, Calif., who recently bought a Yukon XL. “I was amazed by how easy it is to drive, considering its size, and I love OnStar and the heated seats and steering wheel.”

Skelly and her husband Mike decided the Yukon XL Denali had “the right amount of nice” for their young family in terms of luxury and amenities. Almost half of all Yukon/XL customers choose Denali. Skelly said she’s also impressed by how well insulated the vehicle is, an important factor in the cold weather Columbia faces annually.

Why does Denali resonate with today’s luxury vehicle buyer? Consider its namesake: Denali is the native name for Alaska’s Mount McKinley, the highest mountain peak in North America. It means “The Pinnacle.”

“The people who have been coming into our dealership to shop Denali are getting out of Lexus and Mercedes-Benz vehicles. They’ve achieved great success and can drive anything they want,” said Omar Rodriguez, general manager, Carl Black Buick GMC, in Orlando. “To these customers, Denali represents the top of the mountain, the top of the line, but it’s also a great value choice for uncertain times. They can have the luxury they’re accustomed to for thousands of dollars less than the imports.”

Acadia – which recently earned the 2011 Best Resale Value Award from Kelley Blue Book’s kbb.com – is the latest GMC model to join the Denali line. Acadia Denali distinguishes itself from other crossovers with unique cues, including a chrome honeycomb grille, monochromatic exterior and 20-inch two-tone chrome-clad wheels.

Among GMC’s host of best-selling models, Acadia commands the highest conquest rate, with half of its purchasers coming from non-GM brands. After only three months on the market, the high-end Denali model accounts for 20 percent of all Acadia sales.

When auction winner Sundberg arrived to pick up his new Acadia Denali, he also purchased a 2011 GMC Sierra Denali HD 2500, the first offering of the exclusive Denali line on a heavy-duty GMC pickup. As an avid rider of ATVs and snowmobiles, Sundberg uses the Sierra Denali HD both for work and play while his father enjoys driving his Acadia Denali.

Sierra Denali HD, which went on sale in early summer of 2010, offers the power of the newly-revised Duramax 6.6L turbo diesel, rated at 397 hp and 765 lb.-ft. of torque – making it the most powerful Duramax ever built. With all-new, more rigid frames and strong suspensions, Sierra Denali HD’s capability includes a segment-best conventional trailer tow rating of 17,000 lbs. and a fifth-wheel trailer rating up to 21,300 lbs.

”I think you could pull just about anything with the Sierra HD,” Sundberg said. “It’s the best vehicle GMC has built yet. The only time it goes to the shop is for oil changes.”

In addition to its distinctive grille and brushed metal accents, Sierra Denali HD’s interior includes standard equipment Columbia drivers expect from a true Denali including power-adjustable pedals, a Bose premium surround audio system and 12-way power seats. Heated steering wheel and heated and cooled leather-appointed seating are available.

Since its launch in March, the Denali version of GMC’s heavy duty pickup has grown to 33 percent of all Sierra 2500HD crew cab sales, more than tripling the expected penetration within the market. In addition, Sierra customer loyalty improved in 2010 by 16 percent.

“The customers who buy Denali value high quality and premium features, but don’t want to be ostentatious about it,” said Brad Brotherton, the Seattle-area GMC dealer where Sundberg purchased his Denalis. “They can drive their Denali to a construction site, to the ballet, and to a mountain lodge to go skiing – and it’s perfectly suited for all of those activities.”

GMC Denali Trucks and SUVs Available at Jim Hudson GMC in Columbia, SC

Jim Hudson GMC is the oldest GMC dealer in Columbia SC, with nearly 30 years of experience serving the midlands of South Carolina including Newberry, Sumter, and Orangeburg.  Jim Hudson added GMC to its budding Oldsmobile franchise all the way back in 1982 and has been delivering professional grade trucks, vans, and SUVs ever since.  Jim Hudson has been voted Best New Car Dealership by readers of The State an unmatched ten years in a row, a testament to Jim Hudson’s commitment to complete customer satisfaction.  For more information, visit Jim Hudson at 7201 Garners Ferry Road or call them at (803) 783-0110.

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